MGS 3040: Unit 2 Readings and Resources

Overview

This unit provides students with a step-by-step process for developing a business strategy and identifying information systems (IS) to support it. First, we review the five forces model used to analyze an industry. Next, we discuss the four generic business strategies. Third, we identify the 5 primary activities of the value chain. Fourth, we define business processes and distinguish between structured and dynamic processes. Finally, we discuss eight principles for a company to use information systems for competitive advantage.

Study Materials

Required Study Materials

Lecture: Using information systems for competitive advantage
Textbook Readings: Chapter 2
Additional Materials:

Unit Outcomes

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Unit Overview & Materials

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